A company’s logo is the first
impression that is represented to the public. The purpose of creating logo is
to convey the brand’s message in the best possible manner.
Leading businesses have also
understood the importance of branding strategies to maintain a trustworthy
relationship between the customers. Thus, a strong logo needs to be memorable,
unique and simple, but how?
Logo designing is a straightforward
procedure, but silly steps can result in huge blunders and bloopers. That is
why it has to be done by responsible minds as the whole image of the company is
represented by a single identification mark. You would never be given a second
chance! An effective logo design is in need of mindful planning keeping in mind
all the important and different aspects of the business organization. It is a
visual representation of a business, it has to be sketched with certain
impressive features that are quite distinctive than others. Have an insight
into the briefly discussed pointers to create a unique symbol for your
business referred by Logo-Genie.
Step 1 - Research and
Prepare a Questionnaire
One of the basic steps is to
research everything. Do not rush into creating a logo. It won’t work in your
favor. Prepare a questionnaire regarding the objectives and products of your
company. Let’s say you want to prepare a logo of a clothing company. You need
to do a fair bit of research to understand the demographics of the target
audiences, company’s requirements and how to build a trustworthy relationship
with the consumers by a single identity mark.
Step 2 - Gather ideas to
add uniqueness
It’s time to collect
inspiring ideas that can be highly effective in producing an eye-catchy symbol.
Gather all the related images, appealing textures, graphics, and illustration
and connect a different aspect with your business. All the successful companies
have some distinctive feature in their logo design which makes them look
different yet unique.
Step 3 - Keep it simple
and memorable
Now, when it comes to
uniqueness it is never meant to make it more complex, keep it simple. Moreover,
companies search for such a contemporary composition that makes the symbol more
exclusive and distinctive in manner to give a look of something dissimilar. An
easy to adopt logo is mostly memorable as it has characteristics to gain more
attention.
Step 4 - Determine the
style
After a detailed study of
other brand’s identity marks, it is imperative to choose a style for your
symbol too. Whether you want a graphic or just a font, a real image or a texture
or some single element that represents your brand, you have to determine the
appealing style because the whole image of the brand lies on the design.
Step 5 - Usage of color
themes
A unique logo design
maintains focus on adding appropriate color contrast that look pleasant and go equally
with the brand’s image.
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