Friday 28 August 2015

How to Create a Unique Logo

A company’s logo is the first impression that is represented to the public. The purpose of creating logo is to convey the brand’s message in the best possible manner.

Leading businesses have also understood the importance of branding strategies to maintain a trustworthy relationship between the customers. Thus, a strong logo needs to be memorable, unique and simple, but how?

Logo designing is a straightforward procedure, but silly steps can result in huge blunders and bloopers. That is why it has to be done by responsible minds as the whole image of the company is represented by a single identification mark. You would never be given a second chance! An effective logo design is in need of mindful planning keeping in mind all the important and different aspects of the business organization. It is a visual representation of a business, it has to be sketched with certain impressive features that are quite distinctive than others. Have an insight into the briefly discussed pointers to create a unique symbol for your business referred by Logo-Genie.

Step 1 - Research and Prepare a Questionnaire

One of the basic steps is to research everything. Do not rush into creating a logo. It won’t work in your favor. Prepare a questionnaire regarding the objectives and products of your company. Let’s say you want to prepare a logo of a clothing company. You need to do a fair bit of research to understand the demographics of the target audiences, company’s requirements and how to build a trustworthy relationship with the consumers by a single identity mark.

Step 2 - Gather ideas to add uniqueness

It’s time to collect inspiring ideas that can be highly effective in producing an eye-catchy symbol. Gather all the related images, appealing textures, graphics, and illustration and connect a different aspect with your business. All the successful companies have some distinctive feature in their logo design which makes them look different yet unique.

Step 3 - Keep it simple and memorable

Now, when it comes to uniqueness it is never meant to make it more complex, keep it simple. Moreover, companies search for such a contemporary composition that makes the symbol more exclusive and distinctive in manner to give a look of something dissimilar. An easy to adopt logo is mostly memorable as it has characteristics to gain more attention.

Step 4 - Determine the style

After a detailed study of other brand’s identity marks, it is imperative to choose a style for your symbol too. Whether you want a graphic or just a font, a real image or a texture or some single element that represents your brand, you have to determine the appealing style because the whole image of the brand lies on the design.

Step 5 - Usage of color themes

A unique logo design maintains focus on adding appropriate color contrast that look pleasant and go equally with the brand’s image.

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